Escalando Fronteras

Nuevo León, Mexico—Escalando Fronteras (“Climbing Borders”) is a not-for-profit organization that reaches out to at-risk youth in the “poverty polygons” of Monterrey, Mexico through the sport of rock climbing. The program takes groups of at-risk youth to the local climbing gyms and national park Parque La Huasteca with the help of local volunteers and visiting professional athletes. Learn more at escalandofronteras.org

Over-Easy Project Details:

• The Cause: Education; Health and Wellness; At-Risk Youth
• The Project: Raise awareness of the organization in the U.S. through advertising campaign
• The Award: Design a multi-use ad/flyer for print and online distribution